Chennai · 2024
Built For
Your Build.
FORMA is a single product. The Core Fitted Tee. Made in India. Obsessively fitted. ₹699.
A brand should know what it is before it asks you to buy anything.
We started because we were frustrated. Not with the fashion industry in general — just with one specific thing: the fitted t-shirt didn't exist in India the way it should. Not at a price that made sense. Not with a fit that came from actually thinking about fit.
So we spent months on one thing. We graded a fit block starting from S, built for Indian body proportions. We refined the shoulder seam placement, the armhole height, the waist taper, the sleeve length — every dimension earned, not assumed.
Then we found the right fabric. 200 GSM combed cotton with 5% elastane. Bio-washed so the first wear feels like the tenth. Pre-shrunk so the size you order is the size it stays.
One product. Three colours. Four sizes. Made in India. ₹699. That's FORMA.
The Problem
Every t-shirt in India was either a boxy oversized, or a thin shapeless basic. Nothing was built for the person who actually cares about fit. We decided to fix that.
The Block
We didn't import a Western fit block. We started from Indian body proportions — broader shoulders relative to height, a slightly shorter torso, and built up from there. S, M, L, XL all graded from the same thoughtful base.
The Fabric
180 GSM combed cotton with 5% elastane. Enough weight to drape well, enough stretch to move. Bio-washed for softness. Pre-shrunk so it stays your size after every wash.
The Price
₹699. We made one product, made it well, and priced it right. No markups for branding, no inflated MSRPs. Just the tee.
The philosophy
"Not fashion. Not basics.
Just a t-shirt
that fits like it was made for you."